Watch the TEDxSanluisObispo Talks!
Sept 28, 2012. 8am-5pm
Advanced tickets are sold out! We will be selling tickets at the door for $30, lunch not included. (Cash or check only.)
The Power of Community
A thirteen year veteran of the agency, Tom Adamski served as the
President | CEO of LEVEL, a Rosetta company, from 2002 – 2012 before being named Rosetta’s President in August 2012. He is a trained designer, entrepreneur and digital innovator who built LEVEL into one of the most successful digital marketing agencies in the U.S. and continues that mission with Rosetta.
Tom drives Rosetta’s fast growing Commerce business and oversees Marketing and Business Development; Technology and Creative & Customer Experience, including the integration and operational implementation across all verticals; and the Technology & Telecommunications and Emerging verticals. His unique perspective regarding the interplay of branded content, technology platforms and connected devices is a key differentiator for Rosetta in how the agency creates the total user experience between brands and consumers across touch points and over time.
Tom currently serves on multiple Advisory Boards for organizations in the consulting, advertising, education and retail segments. Before Rosetta, he spent nearly four years in marketing and product development at Xing Technology Corporation, which wasacquired by RealNetworks in 1999. Tom has been passionate about creativity and brand since his days at UC Davis where he received his B.S. in Environmental Design. He successfully balances his career with regular doses of faith, family, surfing and strumming a vintage guitar or two.
Corporate Culture and Community
In this position, which she has held since March 2007, Smith leads more than 20,000 flight attendants, supervisory and administrative personnel. In addition she oversees the airline’s onboard product development and catering operations, which includes 165 kitchens across the globe supporting 4000 flights per day.
She previously served as Delta’s Vice President of Marketing with responsibility for the airline’s brand management, worldwide marketing communications, marketing sponsorships, community affairs, customer research, and product and service development.
Prior to joining Delta in 2002, Smith served in senior in-flight service and airport operations positions at American Eagle and Midway Airlines and senior marketing and planning positions at DHL Airways and Reno Air. In her 30 year career in the travel industry she has received numerous awards and recognition including 25 Power Women to Watch in Atlanta in 2006, Advertising Age Top 10 Women to Watch in 2007, and Wall Street Journal’s Top Women to Watch in 2008. She serves on the Board of Directors for the Association of Travel Marketing Executives, the Atlanta Habitat for Humanity, the Dean’s Advisory Council for Orfalea College of Business, and is an Advisory Board Member of the Breast Cancer Research Foundation.
Smith graduated in 1982 from California Polytechnic State University, San Luis Obispo with a Bachelors of Science degree in Business Administration. She lives in Atlanta with her two daughters, Aleigh and Lauren.
The Online Community-A New Paradigm
Mark has enjoyed working in the IT industry for over 30 years. Starting out in the advertising industry, Mark was encouraged to think “outside the square” to improve services to the users–a foundation that prevails today.
Mark specialized in developing both packaged and custom software solutions. In doing so, Mark has successfully fulfilled a variety or roles ranging from Developer, R&D Manager, Customer Services, Management and culminating as CEO of his own business.
At the ripe old age of 50, Mark was fortunate enough to move into semi retirement to focus on a variety of different pursuits. Mark still consults occasionally, but spends more time helping others on a more altruistic basis. In 2008, Mark discovered technology help website Experts Exchange. Starting out as a humble expert, Mark soon found himself as a Site Administrator for Experts Exchange. Marks activities, primarily at Experts Exchange, have helped him gain the Microsoft MVP award for SQL Server.
Business in the Cloud
CEO and a founder of RightScale
At RightScale Michael provides the vision and direction for the company as it pioneers innovative ways to bring the power of cloud computing to any organization. Crandell is a frequent speaker at cloud computing industry conferences, and he has played a major role in helping establish and promote openness and transparency in the Cloud market. Prior to RightScale, he served as CEO at several Internet Software-as-a-Service (SAAS) companies and as executive vice president at eFax.com. Crandell received his B.A. from Stanford University and pursued graduate studies at Harvard University.
Growing Up Clueless: How Your Persona Can Be Your Purpose
Dana Oshiro is the Senior Manager of Media Analysis and Publishing Strategy for NetShelter Technology Media where she offers engagement and social media insights to 4500 technology bloggers and 200 sites including MacRumors, Phandroid and 9to5Mac. She is a member of the Silicon Valley Democracy Project where she consults regularly with the White House Office of Engagement on online public service initiatives. In her spare time she writes for Mashable, ReadWriteWeb and her personal blog VillagersWithPitchforks. Twitter: @suzyperplexus, Google +, Facebook, LinkedIn.
Moneyball for Politics
Jason is the co-founder of Votizen, a Founders Fund company built to disrupt the $10B American political industry by delivering votes to candidates at lower cost through social media over big media. This efficiency will break the cycle of big donors and special interests to deliver better politicians, and a better government to the American people.
Before co-founding Votizen, Jason was the first designer hired at Mint.com in 2007 and held the lead designer role until Mint’s acquisition in 2009, when he became the Designer-in-Residence for Bessemer Venture Partners, the first to hold such a role at a major venture capital firm. He’s a founder advisor to SV Angel, and advises or has invested in many startups in Silicon Valley. In January 2012 he was named to Forbes 30 Under 30 for social media and mobile. He holds a Computer Science degree from the University of Pittsburgh, and was the youngest ever MFA candidate at Parsons School of Design. Jason is an avid soccer player, political junkie, and devoted Pittsburgh sports fan.
Creating a Movement, Expanding Clean Tech
When Matthew Woods joined a small, 10 person solar power company in 2003, he and the team faced a seemingly impossible task: to translate a belief that it was possible to make clean power affordable into a sustainable business model that could fundamentally change the way that we power our lives.
In a world addicted to fossil fuels, and without the resources to directly challenge the fossil fuel industry’s behemoths, Woods has helped build a company that has realized tremendous success by leveraging communities to affect widespread change in how individuals power their lives. By building bridges between customers, influencers, and employees, he has helped harness these communities into a larger movement, literally empowering thousands of people to live cleaner and more sustainable lives. He continues to serve a leading role in the solar industry with one of the fastest growing companies in the space, Sunrun, the Nation’s #1 home solar provider.
Love your neighbor…really.
Amanda Koster is an internationally acclaimed photographer with a passion for finding and sharing stories of real people, human rights, cultural diversity and global equality. She is the founder of SalaamGarage, a humanitarian media organization that partners with non-profits around the world to create storytelling for social change. Recently, Amanda and her SalaamGarage team have redirected the focus of their work to SalaamGarageLocal (SGL) an all-volunteer media team that focuses on storytelling projects about the injustices in our own, local communities. The first two chapters are in NYC and Seattle. Professional photographers, writers, journalists, and videographers use their storytelling skills to take a hard look at what happens to youth when they age-out of the foster care system and raise awareness about what they find. When she was 13 Mitch Zeman, her church pastor started asking questions about what was going on at home. Once she opened up and shared her story, he swiftly intervened and found her a safe place to live for the rest of high school. She knows first hand how storytelling can transform lives. As a former ‘unofficial’ foster kid herself, this project really hits home for Amanda.
How social media impacts local business
In her current forward-thinking role as Associate Partner, Social Media/Brand Interactions at Rosetta, Starr Hall leads Rosetta’s strategic social media initiatives. Drawing from her experience working with companies like Sprint, UPS and Samsung, she generates and applies new strategies and ideas to technology and social media across all major accounts and the company at large. Starr’s accomplishments and vision as a leader in the next wave of Digital Marketing are second to none. In a short period of time, she has become a keen voice of authority, reason, and strategic thinking in digital and social media. Through her worldwide speaking tours and popular books – TheSocial Wave: Why Your Business is Wiping Out With Social Media and Get Connected: The Social Networking Tool Kit For Business – Starr has created a digestible diagram of the new “social” order for thousands of business leaders, entrepreneurs, corporations, and individuals. Starr’s approach includes uniquely designed social media “listening” tactics, compliance awareness, outreach, analytics, and training solutions. She is truly a trailblazer and respected leader in and out of her current role with Rosetta.
Social Good Through Social Media
Gopi Kallayil works at Google on the marketing of Google Plus. Based out of the Googleplex in Mountain View, CA, Gopi previously worked on marketing Google’s flagship advertising product, AdWords, and led the marketing team for AdSense, Google’s publisher-facing product. During his TEDxSanLuisObispo talk, “Social Good Through Social Media,” Gopi will discuss and show examples of how social media is emerging as a platform for building communities of interest for people across language and geographical boundaries.
A Global Community for a Universal Web
Based in San Francisco, Diane manages Mozilla’s WebFWD initiative, a program that extends the open web by helping open source entrepreneurs with world-changing technologies. Before joining Mozilla, she conducted marketing and communications for Charles Schwab and various Internet startups. She treasures her BA in History from Stanford and MBA from UC Berkeley’s Haas School of Business, where she served as one of the early mentors for its hallmark Global Social Ventures competition.
Online Communities as a Force Multiplier
Patrick is a Project Manager at Verint Systems where he manages implementations involving forecasting, scheduling, quality, and productivity management for dozens of employees up to thousands of employees, mostly in the banking, insurance, and health care industries.
As part of his work, Patrick has become an expert (and occasionally a developer) in Microsoft Excel, Access, and SQL Server. To further those skills, he is very active in online user communities, most especially with Experts Exchange, where in addition to being one of the top Experts he is also a Site Admin. Patrick’s contributions at Experts Exchange led to his induction as a Microsoft Most Valuable Professional for Excel.
How our communities impact our health
Neha Sangwan, MD
CEO and founder of Intuitive Intelligence, Dr. Neha Sangwan is an Internal Medicine physician and corporate communication strategist empowering healthcare practitioners, organizational leaders and corporate employees in their own self-care. Dr. Sangwan is an international speaker and executive coach on the topics of conflict resolution, leadership and team transition, power and hierarchy, stress management and employee wellness.
Growing up Online
To say Matthew Huxtable is a child prodigy might be an understatement. He built his first server in his parents basement at 11 years old and became an active participant and technology expert on online technology community Experts Exchange at age twelve. In 2011, Matthew became one of the youngest people to attend Cambridge University. In his TEDxSanLuisObispo talk, Matthew will talk about what it’s like to ‘grow up online.’
TEDxSanLuisObispo will be held on September 28, 2012 at the Cal Poly Performing Arts Center and will bring together innovators, educators and thought leaders in the Central Coast, the state of California and beyond. During the conference, attendees will hear from speakers who are leveraging the power of community–both online and off–to change the world around them. In between sessions, attendees will also have the opportunity to talk with one another and brainstorm ways to impact their local communities using the ideas shared by TEDxSanLuisObispo speakers. After the conference, attendees will be able to answer the question “How can we use community to affect change?”Tickets for TEDxSanLuisObispo range in price from $20-44. In addition, attendees will need to complete a short application form telling us a little bit about themselves and their ideas for impacting their community.
Sept 28, 2012. 8am-5pm
Advanced tickets are sold out! We will be selling tickets at the door for $30, lunch not included. (Cash or check only.)
About TEDx, x = independently organized event
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